Playbooks
Step-by-step guides on outbound, hiring and outsourcing.
Ideas and playbooks from The Lead Market
Practical thinking on pipeline, hiring and growth.
Think TLM is the publishing home of The Lead Market group: guides, benchmark reports, webinars and a podcast on B2B lead generation, sales teams and outsourced growth.
Latest from Think TLM
- 2026 cold email benchmarks reportReport
- How to hire your first SDRPlaybook
- Outsourcing support without losing qualityWebinar
What Think TLM does
Insights & resource hub of The Lead Market group. Every service below can be taken on its own or combined into one plan.
Benchmark reports
Reply rates, costs and conversion data from real campaigns.
Webinars
Monthly live sessions with practitioners.
Podcast
Conversations with founders and sales leaders.
Templates
Email sequences, scorecards and hiring rubrics.
Newsletter
One useful idea every Tuesday.
How it works
A clear, four-step process so you always know what happens next and when.
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Join the Tuesday newsletter.
Read
Pick a playbook for your challenge.
Apply
Use the templates with your team.
Talk
Reach a TLM specialist when you need help.
Who we work with
Built for teams that want dependable results without managing another vendor closely.
FoundersSales leadersMarketersMSP ownersOperations leads
Weeklynewsletter
Monthlywebinars
Freeresources
Ready when you are.
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